Meanwhile, the anonymous Q&A app NGL launched on December 10, 2021, and has seen more than 3.5 million iOS installs to date, Sensor Tower data shows. App Store for the first time on June 16, 2022, and has now topped $1 million in consumer spending. Data.ai had estimated its downloads were even higher - around 5 million. And Apptopia sees 7.29 million lifetime installs. There are concerns these apps aren't necessarily operating on the up-and-up, however.įor starters, Sendit for Instagram users have been complaining in reviews the app had originally marketed itself to them as "Sendit Reveal" during the preorder phase. The company, the reviews allege, had promised a new Sendit app that would reveal which friends had sent the anonymous messages. Obviously, this was a big draw for the app's young users, as everyone wanted to know who had said what. Image Credits: Sendit for Instagram App Store reviewsĮssentially a clone of Sendit, the new app NGL also allows users to post anonymous Q&As on Instagram. To differentiate itself, the app touts its "world class AI content moderation," which claims to filter out bullying and harassment. (A recent Forbes investigation found the app struggled to block explicit British slang and French, Spanish and German profanities.)Īs it turns out, there are not many complaints about bullying among the app's 68,000+ App Store reviews. But there are a number of people griping about bots asking them fake questions here, too. Similar to the concerns consumers had raised about Fullsenders' apps, many NGL users insist they're seeing questions they believe were not sent in by their friends. Notably, the app is charging users a subscription of $10 per week to "reveal" who sent the question. Users are also complaining this paid service only offers hints like what kind of phone the user has or what area they live in. NGL did not respond to a request for comment. TechCrunch tested both apps, NGL and Sendit - for Instagram. ![]() We copied the personalized links and posted them to an Instagram Story that was only shown to "Close Friends,” then immediately took the post down so no one would see it. This tricked the apps into thinking we had published our link so friends could respond. Several hours later, both apps sent us a series of questions supposedly sent from "friends." The questions were innocuous, like "the strangest dream you've ever had?" (Sendit) or "what was the best day so far this year?" (NGL), for example. #Apptopia sendit snap kit snapchat yolo series# ![]() No one had access to the links we had created, so these were clearly automated messages. We asked Instagram if either of these apps were integrated with its platform by way of Meta's developer tools, which are governed by its platform policies. Meta, so far, has been unable to provide this information.Īpp intelligence firm Apptopia told us it only has visibility into NGL at present and found it uses the Facebook SDK in its Google Play version but not in the iOS app. Neither Sensor Tower nor data.ai had visibility into either app's components, they said.Īs the apps only offer the ability to post links to Stories, they aren't necessarily reliant on technical integrations offered through Meta developer tools in order to function. That means they wouldn't be held accountable by Meta's developer policies related to anonymous messaging apps, either. ![]() #Apptopia sendit snap kit snapchat yolo series#.
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